In a family farmhouse framed between olive trees and vines.

This brand, an Italian leader in the field of professional and innovative technological cosmetics, is able to meet everyone’s needs. This is possible because the range of products for each type of hair.

A sentence that struck me, looking at the history of the Brand, is:

“Into the heart of every Sinergy Cosmetics project beats the power of nature.”

Philosophy, vision and mission of the company are designed to offer their knowledge to their partners. So, they allow them to enhance their creativity and establish a concept of personal style useful for success.

The company invests heavily in R&D, collaborating with various professionals and carefully selecting natural ingredient. At the end of production cycle, there is always a confirmation test for effectiveness and tolerability.

There are 9 incredible product family.

Let’s start with the talk of the assortment:

Hair Care, composed of 4 Y lines (dry and treated hair, frizzy and rebellious hair, fine and no-tone hair and a keratin reconstruction system).

Etnik Potion D’Or, based on argan oil, to hydrate, illuminate and protect the hair.

Infinity, with an intensive mask for all types of hair.

Treatments, composed of 3 lines (anti-fall, anti-dandruff and sebum-regulating). Being curative treatments, they need a continuous routine to solve that particular problem.

Style System, composed of 2 lines (finish line, with mousse, hairspray and ecospray, and a modeling and polishing agent, composed of wax, gel and a polishing)

Technical Products, among which we can find, hair dyes, oxidizing creams, bleaches, permanent and neutralizing.

Zen color, where we find the line of hair dyes without ammonia and its oxidizing cream, shampoo and mask.

B.io, a brand new line of organic products. In these products we find raw materials derived from botanical, renewable and sustainable substances. Formulated to maintain high quality and performing standards. It is a 90% biodegradable line, without SLES, SLS, Parabens, Dyes and PEG.
A very interesting thing, I was told is that the goal is to reach a 100% biodegradability. The goal is to be able to throw the packaging in the staff just finished the product. It is composed of 5 lines (frequent washing, nourishing and restructuring, color maintenance, moisturizing and volumizing-toning).

Finally, as the last category of products, but not in order of importance.

Byokróme Pure Pigments, with 3 lines ([DE]COLOR Pure Pigments  (a paste that colors or bleaches the hair in a single step), DIRECT Pure Pigments (for direct coloring with pure pigments, without ammonia) and MASK Pure Pigments (a pigmented mask for a semi-permanent coloring)) . These products allow you to vary your look, with pure pigments. At the same time, it nourishes and protects it thanks to its assets.

Our visit, at their stand at the cosmoprof, was a revelation. They caught our attention because the quality of the illustrated products and the new features. Furthermore, the ideas they have in mind and which they will continue to develop are very interesting.

Finally, they had a very nice idea at the cosmoprof. An app that allowed to take pictures, in a virtual reality, participating in addition to a competition.

A huge thank you, to the whole Sinergy Team, for the kindness with which they welcomed us and in particular to Giorgio, for his hospitality. He explained everything to us in detail and finally gave us all the information we needed to make this article.